AAA Sign Company knows that in Savannah, Georgia, your storefront isn’t just a place—it’s the most important piece of historical and commercial real estate. We know that nothing makes a stronger, more lasting first impression than a well-designed channel letter sign. Think of these as the gold standard of professional, high-impact signage: individual, three-dimensional letters and logos that pop off your building, giving your brand both depth and dynamic presence.

What makes them so powerful is the sheer versatility. Whether you’re an upscale boutique in the Savannah Historic District looking for a soft, sophisticated glow with Halo-Illuminated letters, or a bustling retail spot that needs maximum attention with the bright, direct illumination of Internally-Illuminated letters—there’s a style to perfectly capture your brand’s voice. Even if you choose a modern, slim Edge-Lit design or a durable Non-Illuminated option, a channel letter sign conveys quality and attention to detail. Size is no option either, anything from small building letters at St. Joseph’s Candler to 64″ front-lit letters like we made for Savannah Convention Center. The possibilities are seemingly endless!

Let’s dive into some fun facts!

Trim Caps & Returns: Essential Edges
Think of the Return as the deep side wall of your letter, usually formed aluminum, giving your sign that robust, three-dimensional look that stands up to the classic Savannah, Georgia breezes. The Trim Cap is the thin border—a plastic or metal band—that runs along the face. It’s what literally seals the deal! Securely holding the colored acrylic face onto the metal return. It doesn’t just keep the weather out; it provides that clean border that defines the shape, ensuring your logo looks sharp and polished against any backdrop.

Raceways & Specialty Vinyl: Smart Solutions
Working with a customer or landlord who wants to minimize exterior changes can be tricky, but that’s where the raceway swoops in to save the day! It is a discreet, elongated metal box that cleverly houses all the wiring and power supplies for your letters. By using a raceway, we can dramatically reduce the number of holes drilled into the fascia, keeping both your landlord and the Savannah Historic Review Board happy. And for a little extra Southern Georgia magic, whether modern or historic, consider Day/Night vinyl. This specialty film makes the face of your sign look any color during a sunny afternoon, yet when the LEDs kick on at dusk, it illuminates with a brilliant, crisp white, offering a dynamic 24/7 aesthetic that’s as versatile as it is striking.

Halo-Lit & Edge-Lit: The Art of the Subtle Glow
For those seeking an aesthetic that is more sophisticated, we turn to the art of indirect illumination. The Halo-Illuminated channel letter is the epitome of Savannah elegance. These letters feature a solid metal face that remains dark, while the internal light is directed backward, creating a soft, mesmerizing halo that reflects off the surface. The effect is pure class—like your brand is floating, perfect for a high-end Broughton Street boutique or a fine dining restaurant. Alternatively, the Edge-Lit letter offers a modern, thin profile. Crafted from solid acrylic with light embedded in the sides, this style gives off a streamlined glow – proving that in our charming Georgia city, high-impact style comes in every subtle, striking dimension!

Ultimately, investing in custom channel letters is how you ensure your brands’s story is told with quality – standing out brightly in Savannah, Georgia’s historic landscape, day or night. Let us help!